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At our George Asda leadership day we loved having someone not connected to the business but clearly demonstrating the importance of team in whatever sphere of life, it was uplifting and inspirational. Crista was incredibly engaging, personable and had a real human side – it all felt very from the heart, we came away feeling truly “invested in”. She articulated the need for personal resilience, that you are not always going to enjoy every moment in your quest for success, and it won’t always be easy, but with sheer hard work, determination and focus on One Goal you can achieve great things together. Crista also showed her humility and passion in wanting to also give back and the balance between ‘work’ and ‘home’ life, however always having aspirations and chasing your personal dreams too …this had a big impact on me.

Nick Jones – Managing Director, George ASDA

Crista was recommended to Harley-Davidson for our European Leadership conference in Athens. Friendly and down to earth Crista even accepted the invitation to join our marketing team for dinner the night before she spoke. It was commented that she fitted right in and could have been one of our team! Crista draws really good parallels between her and the GB Hockey Team’s pursuit of Olympic Gold and relates them to day to day reality within a business. Delivered full of energy and with enthusiam, we would highly recommend Crista to other businesses seeking inspiration.

Michael Carney- SGM Regional Marketing Manager, Harley-Davidson Europe Ltd

Crista shared her incredible story during which she also brought theory to it, linking the practical and theory together. Her passion and belief came across through the whole time she was on stage. Not only was she incredibly engaging, took great time to understand our team and business, but also understood completely what the key message was.

Jacinta Tuite- HR Director EMEA

Crista gave an inspiring, passionate and motivating presentation to three hundred of our staff on the themes of leadership, the culture of winning teams and team dynamics. Crista is a charismatic, engaging speaker whose talk was inspiring and useful in equal measure. She connected perfectly with our corporate audience, building rapport with both our senior Exec’s and more junior staff. Feedback after the event was particularly strong and I wouldn’t hesitate in recommending her

Matthew Beeston- Chief of Staff, BNP Paribas

Crista has a natural warm style of presentation and the content of her delivery is ‘from the heart’. The feedback all said how amazing and inspiring her presentation had been and how encouraging it was to realise that positive thinking and a strong work ethic could bring about great results even when setbacks are encountered along the way

Rose Smart,CEO- The Kennel Club

Crista Cullen MBE gave an inspiring insight into the ideology of how to generate ‘Peak Performance,’ out of a group with a clear Golden Goal. She gave an emotional tale of generating momentum, accepting failure as a prerequisite of success, and owning a culture that was committed to and trusted. Constantly referring to the correlations and demands of all our work environments, Crista went on to explain how confrontational and challenging conversations can ultimately define a direction that the team need to head. How being a ‘team of winners’ is not always easy to achieve, but if there is engrained self-belief and focus on peoples’ strengths, committing to a common purpose and goal, anything is possible. Her ability to energise the Conference and give a different perspective was enriching and I would encourage any Corporate to listen and engage with her for future opportunities.

Andrew J Pepper, President- Turnaround Management Association (UK)

Life is always about opportunities, it is about grabbing the ones that you want to pave your journey. Nobody can help you with that, demonstrate resilience, we all fail sometimes, but never lose sight of where you want to go, even if you can not get there as quickly as your heart wants you to.


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